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Americana Collection merch on display.

SUMMER CAPSULE

The Americana Collection

There’s something special about summertime in the South. The days feel a little longer, the fruit tastes a little sweeter, and life seems to slow down just enough for us to enjoy the things that matter most. For me, summer has always been about spending time with family, being outdoors, and making memories that become traditions year after year.

That spirit is what inspired our new Modern Americana Collection.

Created in honor of America's 250th Anniversary, this limited-edition collection features exclusive, hand-illustrated artwork that celebrates the people, places, and traditions that make this country so special. From classic patriotic motifs to designs inspired by some of my favorite summer memories, every piece was thoughtfully created to bring a little extra Americana into your home.

Whether you're hosting friends for a backyard barbecue, spending the day at the beach, or simply enjoying a quiet evening on the porch, I hope this collection helps bring a little extra warmth and celebration into your home.

Here's to sunshine, family traditions, loyal companions, and 250 years of American spirit.

Happy Summer,
Craig

Shop Americana Collection
Craig with Americana Collection pillows on display.
Craig with Americana Collection pillows on display.

Set Sail Pillow

from $65.00

Craig with Americana Collection pillows on display.

Sea to Shining Sea Pillow

from $75.00

Craig with Americana Collection pillows on display.

Star Spangled Pillow

from $58.00

Craig with Americana Collection pillows on display.

Loyal Liberty Lumbar Pillow

from $58.00

Layered for Living

At Sewing Down South, we believe in creating pieces that feel good the moment they enter your home — and even better over time. We're creating collections + capsules that are made to match and built to layer.

Build your collection
Craig with Americana Collection pillows on display.
Americana Collection pillows on display.

"One of my favorite traditions each year is celebrating the Fourth of July right here in Charleston. If you've ever spent Independence Day in the lowcountry, you know there's truly nothing like it."

– Craig Conover
A person with brown hair, wearing The 1776 Tee emblazoned with two American flags and the numbers 1776, stands on a sailboat gazing over the water on a sunny day.
A man with tousled hair and sunglasses, wearing The 1776 Tee, smiles on a boat under bright sunlight, with ropes and sails in the background.

The 1776 Tee

$38.00

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
A person sits on a sailboat wearing the One Nation Tee by Sewing Down South, a unisex crewneck featuring a large USA emblem with an eagle holding an olive branch and arrows. Calm water surrounds the boat with land in the background.
A close-up of a light blue unisex One Nation Tee by Sewing Down South, showing a faded circular star design and faint text on the chest. The lower face and neck of a person are visible in the top left.

One Nation Tee

$38.00

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Two square Star Spangled Pillows with a blue grid and red starburst pattern are stacked on a wooden bench in front of a brick wall and fireplace.
A close-up of decorative pillows, featuring a Grandmillenial Garden Pillow alongside nautical-themed designs such as the Star Spangled Pillow with red stars, plus blue stripes, sailboats, and blue trim arranged in a cozy, overlapping display.

Star Spangled Pillow

from $58.00

1 size
  • Standard 19x19
A man wearing sunglasses, The Loyal Liberty Tee with a dog graphic, and light blue shorts stands on a boat holding a sail rope, gazing at the water under a clear blue sky.
A man wearing sunglasses and The Loyal Liberty Tee is smiling while sitting on a sailboat under a clear blue sky, with water and distant buildings in the background—showcasing classic Sewing Down South style.

The Loyal Liberty Tee

$38.00

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
A Loyal Liberty Lumbar Pillow featuring blue and white stripes and a dog in a patriotic scarf rests on a matching pillow atop a wooden bench, adding charming, garden-inspired decor to the space.
Three decorative pillows rest on the bed; two display a blue grid with red stars, and the front features the Loyal Liberty Lumbar Pillow, showcasing a dog in a stars-and-stripes scarf—part of the Garden Prep Capsule Collection.

Loyal Liberty Lumbar Pillow

from $58.00

1 size
  • Lumbar 15x19
Two Sea to Shining Sea Pillows, with blue and white stripes and sailboat patterns, are stacked on a wooden bench by a window with divided panes.
The Sea to Shining Sea Pillow, featuring blue sailboat and stripe designs, rests on a chair beside a round white table and window with bamboo blinds. A small potted plant on the table enhances this cozy, classic scene.

Sea to Shining Sea Pillow

from $75.00

1 size
  • Oversized 22x22
Two people in matching Set Sail Ringer Tees stand on a sailboat beneath a clear blue sky. The woman adjusts her hair while the man smiles and waves, water and shoreline behind them—a perfect Sailing Down South scene.
A person with brown hair faces away, wearing the white Set Sail Ringer Tee from Sewing Down South, which features a circular logo and stars on the back. The clear blue sky and water are visible in the background.

Set Sail Ringer Tee

$38.00

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
An American Flag Embroidered Tote, made of natural cotton canvas with blue handles and two flag patches, sits on a white boat seat. Behind it, water, a red rope, and a sailboat shine beneath the clear blue sky.
A hand holds the American Flag Embroidered Tote, a beige cotton canvas bag with navy blue handles and trim and two crossed American flags on the front, while on a boat with water and blue sky in the background.

American Flag Embroidered Tote

$55.00

A cozy cafe corner with marble-topped tables, rattan chairs, a vintage floral pillow, the Set Sail Pillow, a striped pillow, a small potted plant, and large windows with bamboo blinds streaming in sunlight.
The Set Sail Pillow, featuring a blue sailboat design, is stacked on a light blue cushion atop a wooden bench with a white paneled wall in the background.

Set Sail Pillow

from $65.00

1 size
  • Standard 19x19
A neatly made bed with white sheets and a Stripes of the Union Extended Lumbar Pillow. A side table displays a lamp and tray of red flowers, while a framed photo hangs on the dark blue wall above the bed.
The Stripes of the Union Extended Lumbar Pillows from the Garden Prep Capsule Collection, with light blue fabric, a dark blue center panel, and red piping, are stacked on wooden stairs by a white wall.

Stripes of the Union Extended Lumbar Pillow

from $62.00

1 size
  • Extended Lumbar 13x23
A neatly made bed with a dark curved headboard and four decorative pillows: two teal grid-patterned ones and two Rose Garden Pillows with blue floral designs, all arranged on crisp white bedding.
Two stacked cushions with blue and beige stripes and white rose designs, reminiscent of the Rose Garden Pillow, rest on a wooden surface against a light green paneled wall.

Rose Garden Pillow

from $65.00

1 size
  • Standard 19x19
Wearing a USA Ribbon Tee, a woman in sunglasses stands on a sailboat holding a rope next to a man. Sunlight sparkles on the water, with a bridge visible in the background.
The USA Ribbon Tee, a heavyweight cream cotton shirt with a blue circular AMERICAN MADE HANDS SEWING DOWN logo and stars, hangs on a wooden hanger against a brick wall and black door. Part of the Americana Capsule Collection.

USA Ribbon Tee

$38.00

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Candle burning with Americana pillow on display
Americana Collection pillows on display.