Shop our new holiday arrivals

Free shipping on US orders over $200

Your cart

Your cart is empty

Continue shopping
A bright porch with a white daybed covered in blue and white patterned pillows, flanked by a wicker side table, a geometric lantern, a potted plant, and stacked poufs. Blue shutters and greenery are visible in the background.

Our Story

Founded in 2018 by Craig Conover, Sewing Down South offers thoughtfully curated collections of pillows, merchandise, and lifestyle accessories inspired by a love for the south — and of course, the art of sewing.

A person in a blue shirt uses a Bernina sewing machine, guiding a piece of colorful fabric under the needle with their hands.

what's wrong with my sewing?

Bringing Dreams to Life

First witnessed by millions on Bravo’s hit reality show Southern Charm, Craig’s journey began with nothing more than a sewing machine and a passion for creating. His story of determination and grit has helped him, alongside partners Jerry Casselano and Amanda Latifi, grow Sewing Down South into the brand it is today.

view our pillows

the flagship store

Welcome to King Street

After successfully launching an e-commerce site, and with no plans of slowing down, the Sewing Down South team opened its flagship store in May 2021. Located in Charleston, SC, along historic King Street, the store offers an intentionally designed experience inspired by Southern living. From a porch swing adorned with the latest pillows to iconic photo ops and can’t-live-without brand merch, the flagship is a must-visit destination for anyone exploring CHS.

A round sign with a sewing machine illustration reads Sewing Down South, Est. 2018, Charleston, South Carolina. A crowd gathers outside the shop on a sunny street lined with palm trees.
A man stands next to a red ladder while a woman in pink overalls stands on it, both smiling in front of a colorful, blue-patterned accent wall. Painting supplies and tools are scattered around them.
Shelves stacked with large bags of rice are lined against the wall in a room. Cardboard boxes, open bags, and various packing supplies are scattered on the wooden floor. The setting appears industrial or warehouse-like.
A man wearing a black shirt and cap sits at a desk, looking through fabric samples. The desk is covered with swatches, papers, and a laptop. A mannequin and shelves with bags are visible in the background.
A person stands on a shelf hanging an American flag on a wall in a shop, surrounded by decorative items, shelves with textiles, a ladder, and various home goods.

“Keep every stone they throw at you.

You've got castles to build."

– Craig Conover
A smiling man walks barefoot on a sandy beach, wearing a light green long-sleeve shirt, patterned shorts, and sunglasses. He carries a mint green backpack and a folded beach chair on his back. Grassy dunes and blue sky are in the background.

Collaboration

Through partnerships with leading retailers, Sewing Down South has developed exclusive collections with brands including Thomasville Furniture, HSN, E. & J. Gallo, Kroger, and HomeGoods.

The brand continues to expand its reach through collaborations with FabFitFun, Belk, and Aubree Says. In Fall 2025, we were thrilled to launch SDS Textiles, in partnership with Missouri Star Quilt Co.

Browse SDS Textiles

As Seen In

The image displays the Forbes logo in large, bold white letters against a light gray background.
The image has a plain background with the word COSMOPOLITAN written in large, bold white letters across the center.
A gray placeholder image with the word People in large white letters, indicating missing or unavailable content.
A light gray stylized pc logo in gothic font appears centered on a pale gray background.
White TODAY show logo with bold uppercase text underneath a semi-circle design, all on a light gray background.
The image shows the Us Weekly logo with large, light gray letters Us and a dark rectangle above the s containing the word WEEKLY in white capital letters on a light gray background.
A blank image with a light gray background and the word Newsweek faintly visible in large, white, semi-transparent letters across the center.
White E! NEWS logo on a light gray background.

Join us on our journey

Stay in the know! Follow us to be the first to hear about new arrivals, get access to exclusive offers, and view all of Craig's styling inspiration—straight to your feed.

Follow us on Instagram