Sewing Down South: Craig Conover of Southern Charm /Sewing & Southern – Sewing Down South

IT'S HERE: SHOP THE SEWING DOWN SOUTH X BELK COLLECTION NOW!

Meet us on the Coast!

We're taking it back to the coast with our all new Coastal Collection!

Playful patterns, new elevated pillow trimmings and breezy color ways designed for sunny days ahead.

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ALL NEW COASTAL DROP

A man sits on a beige sofa, smiling and holding the Blue Lattice Oversized Pillow. Several large pillows and a basket of pillows are nearby in a bright, modern living room with coastal blue accents.

Blue Lattice Oversized Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$58.00~~
Unit Price: per

A person in a light blue shirt smiles while hugging The Sandpiper Pillow, featuring blue and white sandpiper and grass illustrations. Only their lower face shows, adding charm to this coastal decor scene.

The Sandpiper Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

A man sits on a cream sofa, smiling and giving a thumbs up while holding a Sandpiper Trio with Blue Lattice Lumbar Pillow. The sofas blue and white patterned pillows enhance the cozy, beachy vibe of the neutral room.

Sandpiper Trio with Blue Lattice Lumbar Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

A man in a white shirt arranges Beach Lattice Oversized Pillows on an outdoor wicker sofa, surrounded by lush greenery. A nearby table displays sea-glass-hued vases filled with greenery.

Beach Lattice Oversized Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$58.00~~
Unit Price: per

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SUMMER 2025 COLLECTION

A man in a blue shirt hugs the Euro Blue Tiles Pillow, featuring a blue, yellow, and white floral design. Only the lower half of his smiling face is visible as the pillow adds charm to the scene.

Euro Blue Tiles Pillow

Regular Price: $44.00
Sale Price: $44.00
Regular Price: ~~$44.00~~
Unit Price: per

A smiling man in a blue shirt sits barefoot on a white couch with Euro Blue Tiles with Spring Blue Stripe Pillow, holding it in his arms. Neutral walls and a mirror behind him complete the room’s European charm.

Euro Blue Tiles with Spring Blue Stripe Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

A man in a blue shirt smiles while holding the Line of Euro Blue Tiles Pillow, featuring a blue and yellow floral pattern inspired by Mediterranean villages and classic European elegance.

Line of Euro Blue Tiles Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

A man with light brown hair in a light blue shirt smiles on a couch, holding a Calico Mini Floral Oversized Pillow with bright blue piping, surrounded by similar pillows. Large windows and plants are visible in the background.

Calico Mini Floral Oversized Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

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RESTOCKED KIDS

A young blonde girl stands smiling on a bed in a floral dress from the Sewing Down South® Kids Collection, surrounded by pillows, including a Pink Floral Pillow. A small pink teddy bear sits beside her in the bright room with white walls and shuttered windows.

Kids Collection: Pink Floral Pillow

Regular Price: from $35.00
Sale Price: from $35.00
Regular Price: ~~$35.00~~
Unit Price: per

A cozy bedroom scene showcases a cute pink unicorn plush toy nestled beside two Butterfly Pillows from the Kids Collection, ideal for nursery decor. A beige knitted blanket drapes behind them, and white shutters illuminate with soft light. Perfect for any kids collection!.

Kids Collection: Butterfly Pillow

Regular Price: from $35.00
Sale Price: from $35.00
Regular Price: ~~$35.00~~
Unit Price: per

A young child with short brown hair sits on a bed, smiling widely and hugging a Kids Collection: Transportation Pillow adorned with blue and white car, train, and boat patterns that perfectly complement the striped bedding.

Kids Collection: Transportation Pillow

Regular Price: from $35.00
Sale Price: from $35.00
Regular Price: ~~$35.00~~
Unit Price: per

Two Kids Collection: Dinos Pillows from Sewing Down South® adorn a white bed, featuring green, blue, and yellow dinosaur silhouettes. A woven basket sits nearby, with a window framed by white shutters adding to the playful scene.

Kids Collection: Dinos Pillow

Regular Price: from $35.00
Sale Price: from $35.00
Regular Price: ~~$35.00~~
Unit Price: per

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LET'S GET READY FOR SPRING

A person in a light blue shirt sits holding a Victorian Floral Stripe Pillow from the Sewing Down South® Bee & Florals Collection. The pillow features light blue and green floral embroidery on a white stripe with solid blue borders, with the persons face partially visible.

Bee & Florals Collection: Victorian Floral Stripe Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

The Bee & Florals Collection: Victorian Floral in Blue pillows, by Sewing Down South, feature a white fabric adorned with green and light blue patterns. Teal piping accents the edges, making them a beautiful addition to any light-colored couch.

Bee & Florals Collection: Victorian Floral in Blue Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

A person wearing a light blue shirt and beige pants, embodying Sewing Down South® style, holds the Bee & Florals Collection: Victorian Floral Stripe Lumbar Pillow. Proudly made in the USA, it features a light blue floral design with embroidered flowers in soft green and white.

Bee & Florals Collection: Victorian Floral Stripe Lumbar Pillow

Regular Price: $40.00
Sale Price: $40.00
Regular Price: ~~$40.00~~
Unit Price: per

A man in a light blue shirt is arranging a Bee & Florals Collection: Victorian Tile Pillow and other patterned blue and white pillows on a sofa. The naturally bright room, filled with sunlight through the window, creates an inviting scene reminiscent of Sewing Down Souths style.

Bee & Florals Collection: Victorian Tile Pillow

Regular Price: from $58.00
Sale Price: from $58.00
Regular Price: ~~$58.00~~
Unit Price: per

SHOP MERCH DROP

CHS & 12 S MERCH DROP

A person with brown hair stands in a garden of pink flowers and palm trees, wearing the vibrant 100% ring spun cotton SDS King Street Flagship T-Shirt. The shirt features a clock tower design, CHARLESTON, KING, and celebrates your visit to this charming Charleston storefront.

SDS 'King Street' Flagship T-Shirt

Regular Price: $34.00
Sale Price: $34.00
Regular Price
Unit Price: per

Two casually dressed people outdoors: the left person has curly hair, wearing a navy sweatshirt with Charleston King from the King Street Crew collection. The smiling person on the right wears an Indigo SDS King Street Crewneck Sweatshirt with Goodbye Good Vibes on the front.

SDS 'King Street' Crewneck Sweatshirt, Indigo

Regular Price: $50.00
Sale Price: $50.00
Regular Price
Unit Price: per

On a sunny day near the Charleston Storefront on King Street, a woman wearing SDS King Street Long Sleeve Tee and ripped jeans putts a golf ball on a small green. A man in the same tee crouches nearby, surrounded by trees and flowers.

SDS 'King Street' Long Sleeve Tees

Regular Price: $40.00
Sale Price: $40.00
Regular Price
Unit Price: per

A man stands outdoors facing away, wearing the SDS King Street Crewneck Sweatshirt in Bone. The back features CHARLESTON CO. 193 KIN, plant and sun graphics, and WERE SEW GLAD YOURE HERE beneath the design.

SDS 'King Street' Crewneck Sweatshirt, Bone

Regular Price: $50.00
Sale Price: $50.00
Regular Price
Unit Price: per

SHOP HATS

SHOP ALL NEW HATS

A man stands poolside, smiling and holding the brim of a Sewing Down South Trucker from The Siren Collection in coastal blue. He wears a light t-shirt and beige pants, surrounded by greenery and trees.

The Siren Collection: Sewing Down South Trucker

Regular Price: $32.99
Sale Price: $32.99
Regular Price
Unit Price: per

With long hair and pink nails, a person adjusts the SDS King Street Trucker Hat from the Charleston Storefront collection, labeled Charles Towne Landing 1670 with an old sailing ship graphic, against a light blue paneled wall.

SDS 'King Street' Trucker Hat

Regular Price: $32.99
Sale Price: $32.99
Regular Price
Unit Price: per

A curly-haired person wears a Yeah, Sew? cap, paired with an embroidered sweatshirt, smiling outdoors amidst lush green trees.

Regular Price: $32.99
Sale Price: $32.99
Regular Price
Unit Price: per

A man adjusts his SDS Nashville Rope Trucker Hat, complete with an adjustable snapback. He sports a cream T-shirt showcasing a cowboy hat graphic on the pocket. The softly blurred trees and building wall in the background accentuate his relaxed style.

SDS Nashville Rope Trucker Hats

Regular Price: $32.99
Sale Price: $32.99
Regular Price
Unit Price: per

SHOP OUTDOOR

OUTDOOR COLLECTION

A person in a flamingo-patterned shirt holds a Flamingo Scatter Outdoor Pillow, both featuring vibrant pink flamingos. The shirt and pillow are crafted from durable SDS Shield® Outdoor Fabric, set against an elegantly blurred background.

Flamingo Scatter Outdoor Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

A smiling man sits on a wicker chair by the pool, holding a Flamingo Trio with Flamingo Cluster Outdoor Pillow while enjoying a drink with lemon. Dressed in a light floral shirt and beige pants, hes surrounded by vibrant flowers, cushions, and an umbrella under the sunny sky.

Flamingo Trio with Flamingo Cluster Outdoor Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

Sitting outdoors in a light shirt and pink shorts, a person holds the Flamingo with Pink Lattice Lumbar Outdoor Pillow. The serene scene features blurred greenery and part of another outdoor fabric pillow beside them.

Flamingo with Pink Lattice Lumbar Outdoor Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

Four Pink Lattice Outdoor Pillows crafted with SDS Shield® Outdoor Fabric adorn a light sofa by the aqua pool, enhancing charm and durability. A wooden umbrella pole complements the serene setting.

Pink Lattice Outdoor Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

SHOP KITCHEN

SUMMER LEMONS

A person in a blue shirt smiles while holding an egg in their kitchen. They wear the Calico Scallops on Yellow Apron, reminiscent of Sewing Down South style, with large blue flowers and an adjustable neck strap. White cabinets provide a crisp backdrop.

Calico Scallops on Yellow Apron

Regular Price: $30.00
Sale Price: $30.00
Regular Price
Unit Price: per

A kitchen scene showcases a cutting board with sliced lemons and a knife beside the Lots of Lemons Pot Holder. A lemon-patterned towel complements the decor, accompanied by a wooden spoon featuring a lemon design on its handle.

Lots of Lemons Pot Holder

Regular Price: $12.00
Sale Price: $12.00
Regular Price: ~~$12.00~~
Unit Price: per

The Lemons in a Line Kitchen Towels, 2 pack features 100% cotton tea towels with a Sewing Down South pattern on a light blue background, showcasing vibrant yellow lemons and leaves bordered by blue stripes on a white surface.

Lemons in a Line Kitchen Towels, 2 pack

Regular Price: $24.00
Sale Price: $24.00
Regular Price: ~~$24.00~~
Unit Price: per

On a marble countertop, a recipe card sits beside a bowl of lemons. The heat-resistant Lots of Lemons Spatula, made from BPA-free silicone, rests on a lemon-themed towel. Nearby, lemon bars garnished with lemon slices and mint sit on a plate.

Lots of Lemons Spatula

Regular Price: $14.00
Sale Price: $14.00
Regular Price: ~~$14.00~~
Unit Price: per

SHOP MODERN

OVERSIZED MODERN

A man relaxes on a couch, holding the Modern Collection: Mod Flora Pillow. His blue floral shirt and white pants harmonize with the light walls and vibrant plant backdrop, adding a touch of Sewing Down South charm to the room.

Modern Collection: Mod Flora Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

A person in a light blue shirt and white pants sits on a sofa, holding a Mod Geo Diamond Pillow from the Modern Collection. The pillows geometric pattern in light blue and white complements their outfit. They smile warmly, with their face partially out of frame.

Modern Collection: Mod Geo Diamond Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

In a bright room, a man in a patterned shirt carries a basket of cushions. On the sofa lies the Mod Stella Tile Pillow from the Modern Collection, showcasing its blue and white geometric design. In the background, a large plant adds to the decor.

Modern Collection: Mod Stella Tile Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

A person with a Southern aesthetic holds the Modern Collection: Mod Mini Crossing Tiles in Blue Pillow, visible from the lower half of their face. Wearing a light blue shirt and light-colored pants, they exude casual elegance.

Modern Collection: Mod Mini Crossing Tiles in Blue Pillow

Regular Price: from $70.00
Sale Price: from $70.00
Regular Price: ~~$70.00~~
Unit Price: per

SHOP CANDLES

SDS CANDLES

A smiling man in a denim shirt holds a No. 1 - Charleston Proper Candle in a white holder, standing before a curtain with black abstract patterns.

No. 1 - Charleston Proper Candle

Regular Price: $36.00
Sale Price: $36.00
Regular Price: ~~$36.00~~
Unit Price: per

A white soy candle labeled No. 2 - Cobblestone Flower Candle sits on a round marble table. Behind it, a white vase holds green hydrangeas and white flowers, while the rustic charm of a brick wall completes the serene backdrop with hints of honey berries musk lingering in the air.

No. 2 - Cobblestone Flower Candle

Regular Price: $36.00
Sale Price: $36.00
Regular Price: ~~$36.00~~
Unit Price: per

A person in a light blue button-up shirt stands smiling in a softly lit room, holding a small white card by a table with books, the No. 3 - Midnight Stroll Candle oozing lemon verbena scents, and a lamp. Bold black patterned curtains frame the scene.

No. 3 - Midnight Stroll Candle

Regular Price: $36.00
Sale Price: $36.00
Regular Price: ~~$36.00~~
Unit Price: per

A No. 4 - Cotton Blossom Candle rests elegantly on a marble table beside a white vase of fresh flowers. A brick wall backdrop enhances the rustic charm and serene setting, with Sewing Down South, Charleston, South Carolina prominently on the candle.

No. 4 - Cotton Blossom Candle

Regular Price: $36.00
Sale Price: $36.00
Regular Price: ~~$36.00~~
Unit Price: per

SHOP SDS SLEEP

A man smiling and lying on a bed with white sheets, wearing a white robe. Above him, text reads This is what dreams are made of. Below him is text that says Sleeping Pillows Have Arrived. There is a plant on a bedside table in the background.

GET SOME SWEET ZZZ's

Our SDS Organic Adult Sleeping sew comfy and cozy - all based on your requests!

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